THE COLOUR SENSE 

The Psychology of Colour is of paramount importance in design & graphic industry. Colour got a major role to play in marketing arena,and I'm here to share a bit of color sense in this topic. 

Colour.... 

Yellow (happy feelings) — McDonalds wants every meal to be a “happy meal.” By adding some fiery red, they have created a sign that functions as an appetite stimulant.

Blue (business confidence) — IBM wants everyone to trust their products.

Green (health) — Starbucks has a healthier, “greener” product.

Purple (royal, mystery, wisdom) — Hallmark has the perfectly worded card for every occasion.

Orange (joy, optimism) — “The world runs on Dunkin.”

Pink (femininity, love) — Victoria’s Secret is all about romantic, sexy women’s fashions.

For professionalism and elegance, black on white is always a good selection. In fact, a white background is a good choice for any strong contrasting colour. Black serves the same purpose when it supports very light or bright letting or graphics. Other complementary choices such as the blue–orange combination that Tropicana has used or a purple–yellow pairing can be very effective.

Colour Sense 

 RED

Red is often associated with the heat of sun and fire and is considered a high-arousal colour, often stimulating people to take risks, according to colour think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger.

 YELLOW

Yellow is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of optimism and hope or cowardice and betrayal.

 BLUE

Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.

 ORANGE

Orange is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of energy, balance, and warmth.

 GREEN

Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and jealousy.

 PURPLE

Purple is generally considered a low-arousal colour. It may stimulate feelings of spirituality, mystery, royalty, or arrogance.

White = immaculate, neat, organised, proficient and equal.

Black = authoritative, sophisticated, elegant, seductive, glamour, secure, efficiency and dignified.

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Are you involved in hospitality lighting projects? If your answer is ‘’ yes’’ it is worth to consider the post below;

Imagine yourself in a restaurant with your partner. Interior is beautiful, service is excellent, but the lights are so bright that they permanently destroy your idea of enjoying an intimate atmosphere. Great food, good servers and nice interior cannot make up for the feeling of discomfort created by the bright lights. In these conditions, food changes color as well, the meat is grey and vegetables are bluish. This is a tragedy, caused entirely by inappropriate lighting. I have seen many prominent designers/architects going completely wrong when it comes to F & B lighting.

Think About the Consumer Experience First

In gastronomy, customer comes first. Above all, it is important that the customer feels good and one of the more important factors in achieving this is lighting. It is designed primarily for the customer, not to fit the architecture of the restaurant, and this is the first and last rule in creating good lighting.

Good lighting involves combining daylight with electric light. Daylight is naturally the most comfortable and the task of the electric light is to imitate it. This combination is crucial in having pleasant lighting.

The color of lights is important too since it influences human emotions and moods. One must be cautious with various colors since the wrong selection can very easily create kitschy or circus-like atmosphere. Colors can be used to accentuate certain details or moments when necessary. They need to be adjusted to the function of the space and the colors of the surrounding environment as well.

Lighting by meals

Breakfast: lots of light is needed so that customers can read the morning newspapers while enjoying their coffee and breakfast.

 Lunch: if you are a fast food restaurant, a moderate level of lighting will help to create a fast turnover of customers, especially needed for lunch rushes.

Dinner: the dinner hour requires a low intensity of light to create an intimate and leisurely atmosphere.

Lighting is defined by the space and its usage

One of the main mistakes owners make is selecting lighting according to the way the fixtures look (their design) and not according to their functionality. The work is also considered done when the lighting is installed, regardless of where and with what purpose.

Success of the lighting in a certain space is measured by impressions and feelings of people for whom the space is designated. Lighting also needs to be integrated with the architecture and the rest of the interior design.

Steps towards good lighting are to define the purpose of the space and how it is used. This dictates the amount of light necessary as well. Next step is selection of fixtures and the shapes best suited for the space, whether they are hanging fixtures, wall fixtures, ceiling fixtures  etc.

Lighting is designed primarily for the person, not to fit the restaurant’s architecture or interior design. This is the first and the last rule in creating good lighting in any type of establishment.

                                AMBASSADOR SIGNAGE & LIGHTING

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