THE COLOUR SENSE 

The Psychology of Colour is of paramount importance in design & graphic industry. Colour got a major role to play in marketing arena,and I'm here to share a bit of color sense in this topic. 

Colour.... 

Yellow (happy feelings) — McDonalds wants every meal to be a “happy meal.” By adding some fiery red, they have created a sign that functions as an appetite stimulant.

Blue (business confidence) — IBM wants everyone to trust their products.

Green (health) — Starbucks has a healthier, “greener” product.

Purple (royal, mystery, wisdom) — Hallmark has the perfectly worded card for every occasion.

Orange (joy, optimism) — “The world runs on Dunkin.”

Pink (femininity, love) — Victoria’s Secret is all about romantic, sexy women’s fashions.

For professionalism and elegance, black on white is always a good selection. In fact, a white background is a good choice for any strong contrasting colour. Black serves the same purpose when it supports very light or bright letting or graphics. Other complementary choices such as the blue–orange combination that Tropicana has used or a purple–yellow pairing can be very effective.

Colour Sense 

 RED

Red is often associated with the heat of sun and fire and is considered a high-arousal colour, often stimulating people to take risks, according to colour think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger.

 YELLOW

Yellow is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of optimism and hope or cowardice and betrayal.

 BLUE

Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.

 ORANGE

Orange is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of energy, balance, and warmth.

 GREEN

Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and jealousy.

 PURPLE

Purple is generally considered a low-arousal colour. It may stimulate feelings of spirituality, mystery, royalty, or arrogance.

White = immaculate, neat, organised, proficient and equal.

Black = authoritative, sophisticated, elegant, seductive, glamour, secure, efficiency and dignified.

www.ambassadorsignage.vn 

www.ambassadorcorporation.com 

Are you involved in hospitality lighting projects? If your answer is ‘’ yes’’ it is worth to consider the post below;

Imagine yourself in a restaurant with your partner. Interior is beautiful, service is excellent, but the lights are so bright that they permanently destroy your idea of enjoying an intimate atmosphere. Great food, good servers and nice interior cannot make up for the feeling of discomfort created by the bright lights. In these conditions, food changes color as well, the meat is grey and vegetables are bluish. This is a tragedy, caused entirely by inappropriate lighting. I have seen many prominent designers/architects going completely wrong when it comes to F & B lighting.

Think About the Consumer Experience First

In gastronomy, customer comes first. Above all, it is important that the customer feels good and one of the more important factors in achieving this is lighting. It is designed primarily for the customer, not to fit the architecture of the restaurant, and this is the first and last rule in creating good lighting.

Good lighting involves combining daylight with electric light. Daylight is naturally the most comfortable and the task of the electric light is to imitate it. This combination is crucial in having pleasant lighting.

The color of lights is important too since it influences human emotions and moods. One must be cautious with various colors since the wrong selection can very easily create kitschy or circus-like atmosphere. Colors can be used to accentuate certain details or moments when necessary. They need to be adjusted to the function of the space and the colors of the surrounding environment as well.

Lighting by meals

Breakfast: lots of light is needed so that customers can read the morning newspapers while enjoying their coffee and breakfast.

 Lunch: if you are a fast food restaurant, a moderate level of lighting will help to create a fast turnover of customers, especially needed for lunch rushes.

Dinner: the dinner hour requires a low intensity of light to create an intimate and leisurely atmosphere.

Lighting is defined by the space and its usage

One of the main mistakes owners make is selecting lighting according to the way the fixtures look (their design) and not according to their functionality. The work is also considered done when the lighting is installed, regardless of where and with what purpose.

Success of the lighting in a certain space is measured by impressions and feelings of people for whom the space is designated. Lighting also needs to be integrated with the architecture and the rest of the interior design.

Steps towards good lighting are to define the purpose of the space and how it is used. This dictates the amount of light necessary as well. Next step is selection of fixtures and the shapes best suited for the space, whether they are hanging fixtures, wall fixtures, ceiling fixtures  etc.

Lighting is designed primarily for the person, not to fit the restaurant’s architecture or interior design. This is the first and the last rule in creating good lighting in any type of establishment.

                                AMBASSADOR SIGNAGE & LIGHTING

 www.ambassadorsignage.vn 

www.ambassadorcorporation.com 

.Ambassador có trụ sở ở British Columbia - Canada, và đã được tạo ra hệ thống chiếu sáng đặc biệt và sản phẩm biển quảng cáo trong 25 năm qua. Với cơ sở sản xuất ở Quận 12, Bình Dương, Hải Phòng, chúng tôi là một trong những hàng đầu các nhà sản xuất trong ngành công nghiệp chiếu sáng & biển quảng cáo tại Việt Nam. Sản phẩm của chúng tôi nhiều màu dành cho nội thất và ngoại thất, hệ thống đèn LED chiếu sáng, các giải pháp chiếu sáng năng lượng mặt trời, màn hình hiển thị LED và dịch vụ của chúng tôi bao gồm khảo sát, kỹ thuật, thiết kế, giá trị chi phí, quản lý dự án, sản xuất, lắp đặt, dịch vụ và bảo trì. 

Chúng tôi có kỹ năng, kỹ thuật để sản xuất và cài đặt tất cả các dự án mà không có nhà thầu phụ; và khả năng sản xuất đèn LED riêng của chúng tôi đem lại cho bạn biển quảng cáo đèn Led tốt nhất trên thị trường với thời gian 5 năm bảo hành. Sản phẩm của chúng tôi nằm trong số những sản phẩm có chất lượng cao trong ngành công nghiệp, thủ công với niềm đam mê và chính xác, và cung cấp xuất hiện đẳng cấp thế giới và hiệu suất. Khi chúng ta vào một thế giới mà các thiết kế độc đáo, màu sắc sống động, và đèn LED sáng là chuẩn mực, hãy để Ambassador là đối tác của bạn trong chiếu sáng và biển quảng cáo.

  Dòng   sản phẩm của chúng tôi bao gồm những điều sau đây:  

             Hệ thống chiếu sáng trong và ngoài.

             Đèn Led kiến trúc

             Màn hình Led/ Chữ điện tử

             Đèn Led trang trí toà nhà cao tầng

             Thiết bị chiếu sáng

             Đèn Led chiếu sáng công cộng

             Đèn Led công nghiệp

             Đúc nhôm và đúc đồng

             Các kiểu đèn kim loại

Bảng hiệu, hộp đèn quảng cáo trong nhà và  ngoài trời, Bảng báo trên mái nhà, Hộp đèn, hộp đèn neon, các trang trí có phát quang, Các bảng hiệu sử dụng đèn LED (hệ LED, Led rời, LED mo-dun), đèn pha LED, LED Tubes, Màng hình hiển thị dùng LED

VIETNAM SIGNAGE CONTRACTOR

Five basic principles to keep in mind while considering a new signage;

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience.

Readability

The sign should be organized in a manner that readily conveys its intended message. Key words and phrases should be emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Legibility

Typestyle selection is critical to the effectiveness of a sign. The proper font should convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

Article By; MICHAEL GARRET ( DESIGN DIRECTOR - CÔNG TY CỔ PHẦN XUẤT NHẬP KHẨU AMBASSADOR INTERNATIONAL

TOP SIGNAGE VIETNAM

SIGNAGE VIETNAM

Don't listen to those who say physical signage should take a backseat to digital advertising. Even in an age where internet marketing and television advertisements take front stage, physical signage still holds incredible value. Take the time to develop something that truly represents your brand and reaches your audience. Your ability to design and produce compelling, attractive signage for both the inside and outside of your corporate office goes a long way in building trust with customers and clients.

All business/corporate signage systems got two major roles to play as listed below;

1. They Draw Attention

An attractive sign placed in a prominent location draws attention to your business. Signs let passersby know that you exist, as well as help potential customers locate your business in a crowded shopping area.Some studies indicate that as many as 75 percent of first-time customers who visit a business do so because they noticed the sign. As a result, a sign can help you capture business that you might otherwise miss.

2 .They work for Brand Reinforcement

Signs help you introduce and reinforce your business's brand. People who drive by your business may not have an immediate need for your products and services, but the constant exposure can implant your business in their minds. For instance, if your business features a unique logo or catchy advertising slogan, a sign that illustrates these features can make your business more memorable, increasing the chance that customers will come to you when they need what you offer.

Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.

The five most common mistakes made in business-sign design are:

Attempting to be understated or elegant;

1. Attempting to "fit," or blend into, the surrounding environment;
2. Underspending;
3. Including too much information; and placing the sign too high. (The eyes of drivers tend to stay focused at windshield height. Low signs are better in town. Tall signs are better on freeways where they'll be read--at windshield height--from great distances.)

Great signs are always the most interesting piece of scenery in their vicinity. This is why they're noticed even when people aren't looking for them.

Would you like to have such a sign? Believe it or not, it's possible--not cheap or easy, but possible.

Finally, we often ( quite often indeed), come across with this request " We need something quite beautiful, quite cheap and pretty fast"' - bingo!

Article by : MICHEAL GARRET ( DESIGN DIRECTOR - CÔNG TY CỔ PHẦN XUẤT NHẬP KHẨU AMBASSADOR INTERNATIONAL

Quality Signage System in Vietnam - AMBASSADOR INTERNATIONAL SIGNAGE & LIGHTING

We are quite proud of being the top manufacturer of premium signage products across South East Asia for the past 2 decades. Having completed over 7,000 projects we have the privilege of working with some of the most well-known companies in the world.

Our clients engage us in a number of ways—we help them solve business problems, increase visibility and help them thrive in a networked world where customers and employees have become increasingly empowered. We view our clients as partners and work collaboratively with them to achieve results they can measure.

We work both diligently and intelligently to ensure that the needs of our clients come first. And we’re not afraid to push the envelope or encourage restraint. We are only as good as the reputation of our clients, and we willingly put our own reputation on the line to ensure that they get as much out of the relationship as we do.

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AMBASSADOR LIGHTING VIETNAM

AMBASSADOR LIGHTING focuses on the development, production and sales of LED lighting products and premium lighting fixtures that support various applications in industrial, business, commercial, public and residential facilities. AMBASSADOR LIGHTING was born out of a passion for the environmental, reducing the global carbon footprint and helping our Customers do the same while saving huge amount of money from the energy saved. Our products are designed to dramatically reduce energy costs and consumption, while increasing lighting performance. OUR HISTORY We have our humble beginning from 40 staff in the year 1999, and our focus was primarily on exterior lighting saving energy. As years passed by we have successfully became a leading organization having 500 plus team supplying superior quality LED and Solar lighting products across selected regions. We are becoming a one-stop lighting solution supplier for the residential, retail, hospital and commercial projects. Offering the best products in the most competitive price with the best service is our motto. OUR MISSION SUPPLY SUPERIOR PRODUCTS AT AFFORDABLE COST WITH BEST POSSIBLE SOLUTIONS THEREBY REDUCING CARBON FOOTPRINT SAVING ENERGY AND MONEY OUR SOURCING POLICY At AMBASSADOR lighting it is of paramount importance to regard the sourcing as an important function. We have tailored our supply chain in such a way that we ensure;  Product safety & quality assurance  Social compliance  Supply-chain sustainability At a competitive industry we are careful enough for each and every part of a product, thereby reducing the risks and unprecedented events. Our passionate R & D team and engineers spend years before selecting a particular item. In accordance with the expectations of our customers, the business community, and the requirements of the Law, we endeavor to always operate responsibly and we ensure the same from our suppliers. We prioritise maintaining a reputation for the highest legal, moral and ethical standards in our dealings with our customers and the community alike. We work with large international corporations, SMEs and young startups to meet unique purchasing requirements.

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SIGNAGE VIETNAM - TOP QUALITY SIGNAGE CONTRACTOR VIETNAM

AMBASSADOR SIGNAGE represents excellence in building and designing of custom interior, exterior and way-finding signage systems. As the leading signage , lighting contractor and wide format printer in the  region, our skilled craftspeople provide clients in Vietnam, Cambodia, Laos, Canada, UAE and India with a range of graphics and digitally printed products .

We offer our clients one - stop shop solutions for the signage systems consisting of budget calculations, design, value engineering, shop drawings, planning, site plan review presentations, project management, manufacturing and installation.

Our company is continually finding innovative ways to increase performance with cutting-edge technology. We at AMBASSADOR SIGNAGE take pride in our work ethic and our architecturally pleasing format of innovative, high quality, custom signage, earning us rave reviews from architects and environmental graphic designers for our attention to detail. 

With over 20 years’ experience in all facets of the industry and a compliment of machinery not held by other companies, we can assist you at various stages. The company prides itself on being a "one stop shop" with fabrication, paint and vinyl facilities.

Our manufacturing units incorporate the most current technology and equipment and are staffed with highly skilled and experienced personnel. Our design capabilities and extensive knowledge of fabrication and installation in residential developments and commercial projects has made us a leader in our industry as a design build sign manufacturing facility. All of these benefits are included as part of our complete turnkey service. Benefit from all our experience and expertise with our consultation process. We work with you every step of the way – from the concept idea through to the realities of installation guaranteeing the highest quality products and services.

As the top lighting manufacturer, our lighting division compliments the signage segment by providing you the best LED solutions for your signage systems. Our unique patented LED modules offering you the highest standards, highest durability and consistent performance.

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