Don't listen to those who say physical signage should take a backseat to digital advertising. Even in an age where internet marketing and television advertisements take front stage, physical signage still holds incredible value. Take the time to develop something that truly represents your brand and reaches your audience. Your ability to design and produce compelling, attractive signage for both the inside and outside of your corporate office goes a long way in building trust with customers and clients.
All business/corporate signage systems got two major roles to play as listed below;
- They Draw Attention
An attractive sign placed in a prominent location draws attention to your business. Signs let passersby know that you exist, as well as help potential customers locate your business in a crowded shopping area.Some studies indicate that as many as 75 percent of first-time customers who visit a business do so because they noticed the sign. As a result, a sign can help you capture business that you might otherwise miss.
2 .They work for Brand Reinforcement
Signs help you introduce and reinforce your business's brand. People who drive by your business may not have an immediate need for your products and services, but the constant exposure can implant your business in their minds. For instance, if your business features a unique logo or catchy advertising slogan, a sign that illustrates these features can make your business more memorable, increasing the chance that customers will come to you when they need what you offer.
Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.
The five most common mistakes made in business-sign design are:
Attempting to be understated or elegant;
- Attempting to "fit," or blend into, the surrounding environment;
- Underspending;
- Including too much information; and placing the sign too high. (The eyes of drivers tend to stay focused at windshield height. Low signs are better in town. Tall signs are better on freeways where they'll be read--at windshield height--from great distances.)
Great signs are always the most interesting piece of scenery in their vicinity. This is why they're noticed even when people aren't looking for them.
Would you like to have such a sign? Believe it or not, it's possible--not cheap or easy, but possible.
Finally, we often ( quite often indeed), come across with this request " We need something quite beautiful, quite cheap and pretty fast"' - bingo!
Article by : MICHEAL GARRET ( DESIGN DIRECTOR - CÔNG TY CỔ PHẦN XUẤT NHẬP KHẨU AMBASSADOR INTERNATIONAL
