VIETNAM SIGNAGE CONTRACTOR

Five basic principles to keep in mind while considering a new signage;

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience.

Readability

The sign should be organized in a manner that readily conveys its intended message. Key words and phrases should be emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Legibility

Typestyle selection is critical to the effectiveness of a sign. The proper font should convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

Article By; MICHAEL GARRET ( DESIGN DIRECTOR - CÔNG TY CỔ PHẦN XUẤT NHẬP KHẨU AMBASSADOR INTERNATIONAL

TOP SIGNAGE VIETNAM

SIGNAGE VIETNAM

Don't listen to those who say physical signage should take a backseat to digital advertising. Even in an age where internet marketing and television advertisements take front stage, physical signage still holds incredible value. Take the time to develop something that truly represents your brand and reaches your audience. Your ability to design and produce compelling, attractive signage for both the inside and outside of your corporate office goes a long way in building trust with customers and clients.

All business/corporate signage systems got two major roles to play as listed below;

1. They Draw Attention

An attractive sign placed in a prominent location draws attention to your business. Signs let passersby know that you exist, as well as help potential customers locate your business in a crowded shopping area.Some studies indicate that as many as 75 percent of first-time customers who visit a business do so because they noticed the sign. As a result, a sign can help you capture business that you might otherwise miss.

2 .They work for Brand Reinforcement

Signs help you introduce and reinforce your business's brand. People who drive by your business may not have an immediate need for your products and services, but the constant exposure can implant your business in their minds. For instance, if your business features a unique logo or catchy advertising slogan, a sign that illustrates these features can make your business more memorable, increasing the chance that customers will come to you when they need what you offer.

Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.

The five most common mistakes made in business-sign design are:

Attempting to be understated or elegant;

1. Attempting to "fit," or blend into, the surrounding environment;
2. Underspending;
3. Including too much information; and placing the sign too high. (The eyes of drivers tend to stay focused at windshield height. Low signs are better in town. Tall signs are better on freeways where they'll be read--at windshield height--from great distances.)

Great signs are always the most interesting piece of scenery in their vicinity. This is why they're noticed even when people aren't looking for them.

Would you like to have such a sign? Believe it or not, it's possible--not cheap or easy, but possible.

Finally, we often ( quite often indeed), come across with this request " We need something quite beautiful, quite cheap and pretty fast"' - bingo!

Article by : MICHEAL GARRET ( DESIGN DIRECTOR - CÔNG TY CỔ PHẦN XUẤT NHẬP KHẨU AMBASSADOR INTERNATIONAL